The Book

Want to transform your trading hobby into a thriving business? This is the how-to manual for everything a trader needs to build exactly that — a do-it-yourself manifesto to trader status.


The Business of Trading, 2nd Edition, by Stephen Herto
Veteran owned business

The Business of Trading, 2nd Edition

The Go-to Guide for Market Traders — by Stephen Herto. Available in paperback and on Kindle.

What’s inside

  • How to structure a real trading company, start to finish
  • Trader tax status with the IRS, and what it actually takes to qualify
  • Tax loss insurance for traders — the protection most traders never hear about
  • Tracking expenses, because without tracking, trading is just gambling
  • How to monitor the business — the same numbers I track in my own company
  • A look at how I personally trade, with graphs and charts throughout

New in the 2nd edition

Sixty pages of additional material over the first edition, covering the critical topics for running your own trading company — tax loss insurance, trader tax status, and a full chapter on properly monitoring your business. Because of the added graphs and charts, this edition is also available in paperback for easy reference.

Free downloads included

The book comes with access to the trader resources on this site — worksheets and reference material you can put to use right away. The password is printed inside the book.

See the downloads page →


Who wrote it

Stephen Herto came to trading from the outside. After twenty years in chiropractic — with diplomate status in both neurology and nutrition, and more than 15,000 patients treated — he sold his practice and retired as an officer from the Army Reserves. He started his first investing company in 2008, managing his own accounts. He now trades professionally and writes about how to set up a trading business correctly and profitably. Often from his pajamas.

More about Stephen →